Be your own brand

A brand is a valuable business asset

Your brand is your first impression and your lasting impression. It is how customers remember you and recognise you – essential for your growth and continued success. A strong brand on your product with a bespoke self-adhesive label will make a visual statement of what you stand for. It is your identity and forms the essential foundation for your marketing.

We’ve helped companies of all kinds and sizes to become their own brand. We have graphic design, branding and labelling expertise combined in our team, which means we can make your brand creation accessible, affordable and effective.

 

How do I get a brand for my product?

You might have ideas, an aesthetic or just a colour in mind already, or you might be a blank slate, either way there is no comparison to an experienced Graphic Designer when it comes to brand creation. All you need is an idea of what you want to be known for, e.g. fresh, home-baked goods or artisan hand-crafted goods, or maybe slow-roasted organic coffee. What is your unique selling point? With that, our team can create a brand especially for you.

 

What kind of businesses can become their own brand?

Our customer list reads like the old nursery rhyme – the butcher, the baker, the candlestick maker… Literally! And then some. We have created brands for bakeries, delis, butchers, fishmongers, cafes, coffee shops, pharmacies, gift shops and more – both standalone businesses and ones within supermarkets. Also, manufacturers of craft beer, artisan products like candles – any product with a label can benefit from our branding expertise.

 

Why should I switch to own-brand labelling?

Your own brand will increase sales, because it’s…

  • More eye-catching (new customers)
  • More recognisable (repeat customers)
  • More competitive (promote superiority to alternative products)

 

A white-label product is generic. It is saying “there is nothing special about me”. It makes a statement that nobody has gone to the effort of giving it its own name – if it’s not worth that time, is it worth buying?

Perhaps you’re one step ahead of this and your product is branded the same way as your wider store. This can work quite well, however if you want to highlight the niche your product belongs in, a spin-off brand can do this. The perfect example is a supermarket’s freshly baked goods. Its own bakery-style brand will be more memorable and standout more on shelves. A brand of its own is an opportunity to let your customers see all the great things about it that make it different to all the other products available.

See examples and our case study with Nally’s of Trim here

An expertly crafted self-adhesive label with your own branding is an opportunity to make a first impression on a shopper, and to be memorable too. It makes your product instantly recognisable so that your customers can keep coming back for more. Our team are ready to help you – get in touch.