Electronic Shelf Labels (ESLs)

Maximise revenue and reduce labour, pricing errors, cost and waste

We’ve installed 3.2 Million ESLs in stores across Ireland and Northern Ireland.​

DIGI is Ireland’s largest ESL provider, and the only one that provides everything from start to finish and onto in-life support, delivered by its own experts in the country. When you partner with DIGI for ESLs, you benefit from a swift 4-hour response time and a reliable 24-hour fix time, 364 days a year.

Our industry-leading ESLs seamlessly integrate with your EPoS to reduce your workload and automatically keep the pricing on your shelves accurate and consistent with your tills and website. This frees staff to focus on more important work and gives your customers a better experience. It also reduces your costs and helps to maximise your sales.

Digital price tags for pharmacies in Ireland

Pharmacy

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Hardware / Electrical

SuperValu and Centra use Electronic Shelf Labels from DIGI as part of Sustainability initiative

Grocery / Off Licence

Londis Trim with DIGI Electronic Shelf Labels

Convenience Retail

Complete price changes in seconds
Instantly respond to fluctuations or run promotions
Reduce labour
Save up to 40 hours a week, freeing staff to do more valuable work
Monitor and manage remotely
Easily update pricing across multiple stores from a secure web dashboard
Reduce carbon footprint
Eliminate paper and printer ink cartridge waste, and reduce travel with remote management
Improve pricing accuracy
Integrated and automated for less risk of errors, complaints and revenue loss
Enhance customer experience
Show your customers accurate, up-to-date pricing and information
Improve stock management
Helps you track product availability and reduce out-of-stock items
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DIGI ESLs come with cutting-edge features

6 display sizes available

Available in 1.54, 2.13, 2.9, 3.7, 4.2 and 7.5 inch

7-Colour LED light

Attract customers to promotions or staff to the item they’re looking for

Central monitoring system

Monitor all of your ESLs, across departments and store locations from one dashboard

energy efficient ESL battery

Ultra energy efficient

Battery life up to 7 years

High-definition ePaper display

Maximum readability under all lighting conditions

Free text

Customise the information on the ESL with a free text area

2 pages per tag

Option to add a 2nd page to show extra info, e.g., stock levels or instructions

Split screen option

Display multiple items on the same tag

QR codes

Using a smartphone, customers can scan the tag to access more information on a website or on your app

Personalised shopping experience

Using the NFC function on a smartphone, customers can scan the tag to access more information

Manage from your own Android handheld or DIGI handheld

Option to manage from DIGI handheld or use DIGI app to monitor and manage ESLs from your Android handheld

Hear from DIGI's ESL customers

Colin Murtagh, Topline Murtaghs, Ashbourne and Sandymount with DIGI Electronic Shelf Labels
“We previously had only one old way of working around pricing changes. Staff would increase pricing on the computer, send messages to a third-party who would then print out and pull the labels and then find the different products. The whole process was long and tedious. Having worked with DIGI since 2022, we have found Electronic Shelf Labels (ESLs) to be more efficient and effective, as we can put up the new price straight away. We find that promotions are working very well and we are extremely happy with the whole system and the return on investment. Our staff now have more time to concentrate on other important tasks within store.”
Colin Murtagh
Owner, Topline Murtaghs, Ashbourne & Sandymount
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"We introduced DIGI’s electronic pricing labels in June 2024, and they have truly transformed how we manage pricing in our store. With multiple departments, including Home, Garden, Electronics, Paint, and Tools, we frequently need to update prices; especially in the Electronics department due to various supplier promotions. The electronic labels have streamlined this process significantly. Thanks to the EPOS integration, our staff no longer need to spend time manually changing prices. This has freed them up to focus on helping customers and driving more sales, which has been a huge benefit. The labels also help keep our pricing uniform and consistent across the store. The ability to display key product specs directly on the labels has proven to be an added bonus for our customers, helping them make more informed purchasing decisions. We’ve used a range of ESL sizes for this purpose, using larger ones for items with lots of important specifications, like laptops and washing machines. DIGI has provided a solution that not only enhances operational efficiency but also improves the customer experience. I highly recommend them to any retail business looking to modernise their pricing systems."
Mark Kean
Director, Kean's Claremorris, Co. Mayo
Breda Cahill, Centra with DIGI Electronic Shelf Labels
“The reason I switched from paper to DIGI Electronic Shelf Labels in my two Centra stores boils down to improving the experience of my customers and my staff. My customers can trust that the price they see will match the price they pay at the till. And my staff members are much happier now that updating prices and promotions is so much easier and faster. The system saves us at least 45 minutes a day per store, so overall 10 to 11 labour hours a week.”
Breda Cahill
Owner, Centra Marlay Park & Centra Ballinteer, Dublin
Daniel Moynihan of Gala Adare, Co. Limerick with his DIGI Electronic Shelf Labels
(Click image to watch video) “I can’t believe I actually operated without it first of all! The ease and convenience of having these Electronic Shelf Labels… Put it this way, I won’t be changing from it. I’ll be keeping them here in store and at any future sites I will be installing them immediately. The saving to the store is 10% on a weekly basis. That would be made-up of consumables and staff hours. Rather than my staff having to change shelf labels, doing shelf talkers, print shelf talkers, that’s now eliminated. So now we are getting full use of staff actually working in the store where product is key and sales are obviously increasing because of it.”
Owner and Managing Director, Gala Adare, Co. Limerick
Kieran O'Shea, O'Shea's Gala Blennerville, Co. Kerry with DIGI Electronic Shelf Labels
“We switched to DIGI Electronic Shelf Labels about five months ago and they’ve been just brilliant. It’s a no brainer, I’ve no regrets. We’ve seen massive time savings. The benefits are really noticeable straight away. The instant price updates, all at once across the store from my back office give me great control and peace of mind. They’re aesthetically brilliant too. Our customers have commented on them. It raises the standard in the shop.”
Kieran O’Shea
Owner, O’Shea’s Gala Blennerville, Co. Kerry
Danny Bowe, Daybreak Ashbourne, Meath, with DIGI ESLs
“We installed DIGI ESLs five months ago and they have made a big difference. We have about 1,500 in our store, with a mix of smaller and larger tags. We use red in the designs to highlight our special offers. Everyone at DIGI is helpful and friendly. The installation team were clearly very experienced. The process was smooth and efficient, causing no disruption at all. They provided training and we’ve been blown away by how easy it is. We’ve had no issues at all. The Support team delivered promptly on any changes we wanted, like adding our logo to the tags and legislative product information e.g. ‘country of origin’ on our Fruit & Veg tags. Moving away from paper price labels has had so many benefits. They’re much easier and quicker to use and there’s no more worrying about printer toner! The staff have more time now to do more important work in store.”
Danny Bowe
Owner, Daybreak Ashbourne, Co. Meath
Fox's Life Pharmacy, Birr, Offaly, with DIGI Electronic Shelf Labels
“There were several driving factors behind our decision to seek an electronic replacement for our paper price tags. We obviously wanted accurate pricing, more ease and flexibility with running promotions, something that is better for the environment and a sleeker look in-store. However, the foremost driver was to save time. We are, thankfully, a very busy store. Now the staff here have much more time to spend helping our customers. The start of the month is our busiest time for lots of reasons and on top of that, it’s when suppliers tend to change prices and promotions. This is now much easier to manage. We are very happy with the ease of use, the control, the time saving and the look of the system. We can see a return on investment and our staff have more time to do more valuable work in-store.”
Shane Carney
Fox’s Life Pharmacy, Birr, Co. Offaly
Londis Trim with DIGI Electronic Shelf Labels
“We recently had DIGI Electronic Shelf Labels (ESLs) installed. I'm sorry I didn't get them in years ago. The team who installed them couldn't have been better. They were friendly, helpful and patient. They explained everything in detail and really listened to us. The whole process was completely hassle free, with no disruption whatsoever. I can already see the benefits of them. They've already saved me time doing paper price labels. They're the best looking ESLs I've seen. They blend in but make the shelves standout. They're neat and unique looking and it's easy to read the price.”
Trisha Smyth
Gillen's Londis Trim
Goodwins Build & DIY Products
“We set ourselves a target to improve our customers’ experience by having every product priced – and priced accurately – across our two stores. We have between five and six thousand retail products, and it was taking at least 20 hours a week to keep the printed price labels updated. This was taking our senior, experienced staff away from the sales counter, where they could be doing more important work with our customers. On top of this, the global pandemic caused a period of rapid price fluctuations that would have been impossible to keep up with, if we had not installed DIGI’s Electronic Shelf Labels (ESLs). Now our pricing is set in our ERP system, which is fully integrated with our website and all of our price tags across both stores. It automatically updates twice daily and can be managed from our central office. Our experience with DIGI has been really good. The system has really delivered. It’s a ‘fit-and-forget’ solution that’s been stable and reliable. The ESLs have allowed us to meet our target of improving our customers’ experience with accurate pricing but also with staff who have more time to help them.”
Jonathan Goodwin
Director, Goodwins Build & DIY Products, Dublin
Gala retail Ireland
“My staff used to dread price changes as we had to manually update 1,800 labels every week. Now we have the DIGI ESLs, they are much happier. The time they save is now spent on better work, such as keeping the store looking great and serving customers. An unexpected upside of the ESLs is that it helps with merchandising, allowing us to find where stock is meant to go. Our prices are now accurate, and we can draw customers’ attention to promotions. The installation was smooth and efficient, with no disruption to our customers or us. Also, we’re saving a lot on paper, ink cartridges and the associated waste that came with printing labels every week!”
Francis McGuire
Owner, McGuire’s of Rooskey Gala
Centra - DIGI customer
“Prior to installing DIGI Electronic Shelf Labels (ESLs), our whole pricing system was complicated and time consuming. Every three weeks there would be a price change and we would have to set aside hours every Sunday to change labels. These labels would have to be broken down into the different sections within the store. We would constantly be printing off labels and we found that we needed extra staff. There was too much labour involved in meeting our high standards of price integrity. Installing DIGI ESLs has meant price changes can happen daily and with all the hassle and stress taken away. We had two brilliant and courteous installation engineers here from DIGI who fitted out the store. They showed us how to scan the product labels and we saw the price change in front of us. They were able to answer any questions we had. Price integrity is extremely important to us and today we have full confidence that the label for the product is the same as what is charged at the till.”
Joe Joyce
Owner, Centra Clonmany, Co. Donegal

Our promise for your journey to Electronic Shelf Labels: a seamless installation and dedicated ongoing support

Our extensive resources and infrastructure ensure a seamless and fast installation experience that won’t disrupt your business.

We begin by conducting a comprehensive survey of your premises and designing a bespoke interface to meet your needs. We also provide support to help you complete any steps that are required on your side.

Our engineers will install the ESLs and rails to your current shelving at your convenience, with no disruption to your customers’ shopping experience.

Our user-friendly system comes with full training for you and your team.

Our nationwide team of highly experienced engineers will provide ongoing support, with industry-leading response times and warranties.

A brief demo and testimonial by one of our customers

A quick demo of DIGI's ESL Geolocation feature