Customer case studies and testimonials
Hear from many of our wonderful customers, who have shared their experiences with DIGI across our portfolio
Case studies
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Customer testimonials: DIGI Electronic Shelf Labels
“We previously had only one old way of working around pricing changes. Staff would increase pricing on the computer, send messages to a third-party who would then print out and pull the labels and then find the different products. The whole process was long and tedious. Having worked with DIGI since 2022, we have found Electronic Shelf Labels (ESLs) to be more efficient and effective, as we can put up the new price straight away. We find that promotions are working very well and we are extremely happy with the whole system and the return on investment. Our staff now have more time to concentrate on other important tasks within store.”
Colin Murtagh, Owner, Topline Murtaghs, Ashbourne & Sandymount
“The reason I switched from paper to DIGI Electronic Shelf Labels in my two Centra stores boils down to improving the experience of my customers and my staff. My customers can trust that the price they see will match the price they pay at the till. And my staff members are much happier now that updating prices and promotions is so much easier and faster.
“The system saves us at least 45 minutes a day per store, so overall 10 to 11 labour hours a week.”
Breda Cahill, Owner, Centra Marlay Park & Centra Ballinteer, Dublin
“I can’t believe I actually operated without it first of all! The ease and convenience of having these Electronic Shelf Labels… Put it this way, I won’t be changing from it. I’ll be keeping them here in store and at any future sites I will be installing them immediately. The saving to the store is 10% on a weekly basis. That would be made-up of consumables and staff hours. Rather than my staff having to change shelf labels, doing shelf talkers, print shelf talkers, that’s now eliminated. So now we are getting full use of staff actually working in the store where product is key and sales are obviously increasing because of it.”
Daniel Moynihan, Owner and Managing Director, Gala Adare, Co. Limerick
“There were several driving factors behind our decision to seek an electronic replacement for our paper price tags. We obviously wanted accurate pricing, more ease and flexibility with running promotions, something that is better for the environment and a sleeker look in-store. However, the foremost driver was to save time. We are, thankfully, a very busy store. Now the staff here have much more time to spend helping our customers.
“The start of the month is our busiest time for lots of reasons and on top of that, it’s when suppliers tend to change prices and promotions. This is now much easier to manage. We are very happy with the ease of use, the control, the time saving and the look of the system. We can see a return on investment and our staff have more time to do more valuable work in-store.”
Shane Carney, Fox’s Life Pharmacy, Birr, Co. Offaly
“We switched to DIGI Electronic Shelf Labels about five months ago and they’ve been just brilliant. It’s a no brainer, I’ve no regrets. We’ve seen massive time savings. The benefits are really noticeable straight away. The instant price updates, all at once across the store from my back office give me great control and peace of mind. They’re aesthetically brilliant too. Our customers have commented on them. It raises the standard in the shop.”
Kieran O’Shea, Owner, O’Shea’s Gala Blennerville, Co. Kerry
“My staff used to dread price changes as we had to manually update 1,800 labels every week. Now we have the DIGI ESLs, they are much happier. The time they save is now spent on better work, such as keeping the store looking great and serving customers. An unexpected upside of the ESLs is that it helps with merchandising, allowing us to find where stock is meant to go.
“Our prices are now accurate, and we can draw customers’ attention to promotions. The installation was smooth and efficient, with no disruption to our customers or us. Also, we’re saving a lot on paper, ink cartridges and the associated waste that came with printing labels every week!”
Francis McGuire, Owner, McGuire’s of Rooskey Gala
“Prior to installing DIGI Electronic Shelf Labels (ESLs), our whole pricing system was complicated and time consuming. Every three weeks there would be a price change and we would have to set aside hours every Sunday to change labels. These labels would have to be broken down into the different sections within the store. We would constantly be printing off labels and we found that we needed extra staff. There was too much labour involved in meeting our high standards of price integrity.
“Installing DIGI ESLs has meant price changes can happen daily and with all the hassle and stress taken away. We had two brilliant and courteous installation engineers here from DIGI who fitted out the store. They showed us how to scan the product labels and we saw the price change in front of us. They were able to answer any questions we had. Price integrity is extremely important to us and today we have full confidence that the label for the product is the same as what is charged at the till.”
Joe Joyce, Owner, Centra Clonmany, Co. Donegal
“We set ourselves a target to improve our customers’ experience by having every product priced – and priced accurately – across our two stores. We have between five and six thousand retail products, and it was taking at least 20 hours a week to keep the printed price labels updated. This was taking our senior, experienced staff away from the sales counter, where they could be doing more important work with our customers. On top of this, the global pandemic caused a period of rapid price fluctuations that would have been impossible to keep up with, if we had not installed DIGI’s Electronic Shelf Labels (ESLs).
“Now our pricing is set in our ERP system, which is fully integrated with our website and all of our price tags across both stores. It automatically updates twice daily and can be managed from our central office.
“Our experience with DIGI has been really good. The system has really delivered. It’s a ‘fit-and-forget’ solution that’s been stable and reliable. The ESLs have allowed us to meet our target of improving our customers’ experience with accurate pricing but also with staff who have more time to help them.”
Jonathan Goodwin, Director, Goodwins Hardware & DIY, Dublin
“We installed DIGI ESLs five months ago and they have made a big difference. We have about 1,500 in our store, with a mix of smaller and larger tags. We use red in the designs to highlight our special offers.
“Everyone at DIGI is helpful and friendly. The installation team were clearly very experienced. The process was smooth and efficient, causing no disruption at all. They provided training and we’ve been blown away by how easy it is. We’ve had no issues at all.
“The Support team delivered promptly on any changes we wanted, like adding our logo to the tags and legislative product information e.g. ‘country of origin’ on our Fruit & Veg tags.
“Moving away from paper price labels has had so many benefits. They’re much easier and quicker to use and there’s no more worrying about printer toner! The staff have more time now to do more important work in store.”
Danny Bowe, Owner, Daybreak Ashbourne, Co. Meath
Customer testimonials: DIGI Self-Adhesive Labels
“DIGI always gives Fiveways five star service. We have developed a great partnership and they have been a leading supplier to Fiveways for over a decade. Professionalism, quality and efficiency is guaranteed.”
Helen Meehan, Fiveways Nisa Supermarket
“DIGI have supplied us with a number of label printers at various stores, all of which have lovely quality printing. If I have had any issues either setting them up or later down the line, we have had great service in rectifying the problem. Highly recommended.”
Amanda Cornford, Jempson’s Supermarkets
“As our label supplier, we have found DIGI in Mullingar to be excellent, in their professionalism and we have received a first-class service in printer support and delivery of our labels.”
Brian Herlihy, Owner, Herlihy’s Centra, Cork
“DIGI have been supporting our labelling needs for the past decade. They have consistently shown their ability to meet the challenges faced in the FMCG industry. They provide our stores with fast turnaround times and offer great support from their account managers.”
Peter McBride, Director, McBride Retail Group
More DIGI customer testimonials
