Case study: Scally's SuperValu Clonakilty

DIGI Scales with Linerless Labels

In just the first year since switching to DIGI Linerless Labels, Scally’s SuperValu Clonakilty:

  • Reduced their landfill waste by approx. 2.5 tonnes (80,000 linear metres of label backing film)!
  • Saved €30,000 on their label spend and waste disposal costs.


Eugene & Eoghan Scally, Owners of Scally’s SuperValu Clonakilty were impressed with the efficiencies they achieved with DIGI Electronic Shelf Labels (ESLs) and wanted to replicate this across their serving counters and kitchen areas, by upgrading their old Scales and label printers with DIGI.


DIGI Group installed 11 weighing and labelling Scales (SM-5300X) to improve efficiency, accuracy and sustainability. The Scales were installed in the fish, bakery, butcher, deli and kitchen areas. The Scales feature touch-screens, Linerless Labels and the DMC Cloud System. The DMC Cloud System allows Scally’s to easily manage and update their product information, prices and labels remotely. The Linerless Labels reduce the store’s carbon footprint and costs, while also giving them a better looking label.


The store owners were impressed by the ease of use of the Scales and Cloud System, how they could manage and add products with ease, and how they could include cooking guidelines, ingredients and allergens to the labels.

  • €30,000 saving on label spend and waste disposal
  • 2.5 tonnes saved from landfill in year one (80,000 linear metres of label backing film)
  • Eliminated the need for four laptops and printers in the store
  • Huge time savings made on admin, training and label changing
  • Correct and consistent information on labels improved customer experience
  • Enhanced appearance and quality of their products

We were very impressed...

We were very impressed with the Electronic Shelf Labels (ESLs) installation and support, so decided to also upgrade our Scales.

We are extremely happy with the results. In just one year since switching to the new Scales using DIGI Linerless Labels, we have reduced our landfill waste by approx. 2.5 tonnes (80,000 linear metres of label backing film)! Saving €30,000 on our label spend and also reducing the cost of waste disposal has greatly exceeded our expectations.

I would definitely recommend DIGI to other retailers.

Eoghan Scally, Owner, Scally’s SuperValu Clonakilty