The reasons that our customers list for switching to DIGI Electronic Shelf Labels (ESLs) are varied. For Breda Cahill, owner of two Centra stores in Dublin, the foremost was the customer trust that is borne of price accuracy:
“My customers can trust that the price they see will match the price they pay at the till.”
DIGI ESLs fully integrate with Electronic Point of Sale (EPoS) systems for automated, real-time price updates. This keeps the pricing on your shelves accurate and the same as at your tills. The updates include promotions, which automatically apply the relevant ESL design with no staff intervention required. For Breda, who knows her customers very well, this meant a lot.
Easy management across multiple stores
Many owners of multiple stores are attracted to the central monitoring and management of all their price labels from one location. Real-time price updates can be rolled out remotely, making life much easier and gaining back a day’s time or more a week.
Staff happiness, productivity and retention
While Breda has enjoyed these benefits, she values her customers’ and staff’s happiness and that’s what stands out to her.
“My staff members are much happier now that updating prices and promotions is so much easier and faster,” concludes Breda.
It is widely reported and known that happy staff are more productive, and that retaining staff is both a challenge and a priority for Irish businesses.
Similarly, Francis McGuire, Owner of McGuire’s of Rooskey Gala in Roscommon reports happier staff:
“My staff used to dread price changes as we had to manually update 1,800 labels every week. Now we have the DIGI ESLs, they are much happier. The time they save is now spent on better work, such as keeping the store looking great and serving customers.”
Evidently, it’s not just large supermarkets that can reap the benefits of ESLs. Convenience stores, petrol stations, pharmacies, DIY/ Hardware stores and more, are all enjoying the same array of advantages.
Learn more here or get in touch to gain a competitive edge via your shelf edge.