When can “stickers” be of life and death importance? Well, we don’t think we’re overstating it when we say the self-adhesive labels we make for pharmacies are. They need to reliably display crucial usage and storage instructions, health guidelines and warnings. And that’s just the prescription labels from the dispensary. There are also a number of other labelling items that Pharmacies rely on to run smoothly and efficiently, which may not be life and death but are important in such a busy retail environment.
As a Pharmacist or Pharmacy professional, you might not have time to give labels much thought but you know you rely on them, so we’ve compiled this quick guide to help you make sure you’re ahead of the curve.
Where you can save time with labelling in your pharmacy
- Prevent downtime and save admin time by finding a reliable desktop label printer, a reliable partner to support you with the printer, and a reliable provider of consumables for your label printer (ahem, call us to tick off all three).
- Order your consumables (i.e. rolls of labels, printer ribbon) in bulk to save time and make sure you don’t run out. They won’t go off, within reason, and don’t take up too much storage space. You will also save on shipping fees.
- We also provide till/ Visa rolls, so it’s one more thing you can easily and quickly tick off your list with us.
- And if you’re still using paper shelf labels or price stickers, you can save approximately 10 hours a week by switching to DIGI Electronic Shelf Labels.
How labels can help increase your sales
Our in-house graphic design team work with Pharmacies to create attractive, large self-adhesive labels for sales, promotions, gift items or made-in-store items, e.g. tonics. We can use your existing branding or even design your branding for you. Sometimes an ‘Ideal Gift’ sticker is all it takes to catch a shopper’s eye, remind them of an upcoming occasion and boost your impulse sales.
Having stand-out branding on your dispensary labels too can build trust and familiarity with your customers that keeps them coming back.
As mentioned above, Electronic Shelf Labels don’t just save you time, they also increase sales by making sure each and every item in store is priced and priced accurately. They also make it much faster and easier to run attractive promotions.
How labels can improve your customers’ experience and keep them coming back
Design matters. Including your Pharmacy branding will help happy customers recognise where they want to go back to. Font size should be 12pt at a minimum, and all details should be printing clearly on the label with good contrast and nothing cutting off at the sides. The label should be placed so that it’s not obscuring details that may already be on the packaging. There are of course regulations in place too on the details you include on your dispensary labels. On the small chance that you’re not already familiar with them, this article might help in the IPU Review.
Where you can save money on labels for your pharmacy
Buy cheap, buy twice. Keep your labelling costs to a minimum by using a trustworthy, reliable and experienced label provider such as DIGI. You’ll save yourself time and money dealing with quality issues, order errors and other such nonsense. Plus, we reward our customers with special offers regularly, so keep an eye on your email.
What else should you know about your self-adhesive labels
There might be more options available for your labels than you realise, with the potential to make your life easier. Here’s a run through of the most common differentiators:
- Adhesive: let us know if the label should be repositionable, or absolutely permanent e.g. for blood samples.
- Flash Labels: are colourful round labels that we keep in stock, ready to ship at a moment’s notice. They are used for handy information on dispensary items, like ‘Keep in fridge’ or ‘Contains Penicillin’. They can give you a bit of peace of mind in case your staff forget to mention these things, and they also elevate the customer experience.
- Our in-house graphic design team are happy to help you create or refresh your branding and label design. Don’t be afraid to ask!