In this video series, we go through how the benefits of Electronic Shelf Labels play out by role: Owner, Manager, Staff and Customer alike! Starting with… The Store Owner
The owner of the store, or stores, is usually the person who has made the call to switch out the paper price labels. They’re the one with the highest expectations for results.
Here are six standout ways DIGI Electronic Shelf Labels (ESLs) are keeping store owners happy:
- Return on investment – Owners see a return on investment from year one, thanks to the many ways ESLs reduce store overheads, improve efficiency and enable innovative ways to drive sales.
- Reputation – Accurate, consistent pricing helps to build trust within your community and a reputation of integrity. Reportedly, the appearance of the price tags also reflects a modern store that’s invested in its appearance and the experience of its customers and staff.
- Staff retention – Eliminating tedious paper label printing and manual changes will help you create a better place to work, where it’ll be easier to hang onto your staff.
- Skills optimisation – Although manually changing paper price labels is repetitive and boring, many owners don’t trust junior staff with it as it is an important task. This means that experienced, knowledgeable members of staff spend hours per week on this work, when they could be providing real value to the store instead. ESLs free up skilled staff members to advise customers, merchandise the store, devise promotions and ultimately increase your sales.
- Greener retailing – Carbon footprint reduction is often the responsibility of the store owner rather than the manager. DIGI ESLs run on long-life, energy efficient batteries. They eliminate the waste of paper price tag printing. They cut down the requirement for bright in-store lighting. And they can even help reduce food waste – learn more here.
- Less travel, less admin – If you own more than one store, the benefits of ESLs are multiplied. With our secure web dashboard, you can monitor and manage your entire estate of DIGI ESLs from any location. You can update prices or promotions across one store or many, from the single, easy-to-use system; reducing the need for you to travel to your stores.