How Electronic Shelf Labels Benefit Your Customers

In this video series, we go through how the benefits of Electronic Shelf Labels play out by role: OwnerManager, Staff and Customer alike!

Now let’s focus on how Electronic Shelf Labels benefit Your Customers

At DIGI, we’ve installed 3.2 million ESLs across Ireland, so we know for sure they make a lot of different people happy within the world of retail.

Now, let’s focus on…

Your Customers

If your customers aren’t happy, nothing else really matters.

A bad experience in your store is simply going to drive them to shop elsewhere.

So, we are proud to share three ways DIGI ESLs help to keep your customers happy:

  1. Price integrity – We’ve all been there. You want to buy something but there’s no price on it. Are you going to bother someone to ask how much it is or just leave it behind? Even worse, you go to the till and it costs you more than it said it would. Rule out either scenario with automated pricing using DIGI ESLs.
  2. Clarity and value – DIGI ESLs are designed to be easy to read and to clearly display the value of your promotions. This helps customers with their buying decisions and to feel comfortable and confident with the value they’re getting.
  3. Improved shopping experience – Shoppers can enjoy a sleeker, more contemporary store. Gaps in shelves are even reduced, because the system helps with stock management.

 

Let’s impress your customers

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