Building on four decades of innovation in Irish retail technology, today we officially launch our new Electronic Shelf Label (ESL) models, capable of displaying up to six colours.
We’re excited to be able to deliver more striking in-store experiences along with the seamless price updates our clients have already grown to depend upon.
We have more than 3.2 million of our ESLs live in stores right now across the island of Ireland. The majority of these display three colours: red, black and white. Now, while continuing to use our ultra energy-efficient e-ink displays, we have options that also include yellow (4-colour), or blue and green too (6-colour).
These exciting new models join our suite of ‘generation 3’ ESLs, which come with a host of interactive features, including NFC, automatic QR code generation, multi-coloured LED flash lights, and image support. There are a multitude of ways to use these features, such as directing shoppers to specifications online or to sign up for member-rewards.
Enhancing an Already Compelling Solution
Fully integrated with the store EPoS, DIGI ESLs automatically keep shelf pricing and promotions up to date, saving retailers 10’s of hours a week otherwise spent manually printing and checking price labels. Our clients report that the system has paid for itself within 18 months.
The 3-colour ESLs already support interactive features, branded designs and striking promotion templates. The addition of 4- and 6-colour tags to the portfolio will meet the needs of stores who wish to unlock new marketing opportunities on their shelf edges, representing their branding and value messaging in full-colour. View the full catalogue of ESL models here.
From seasonal displays to branded campaigns, these cutting-edge digital tags retain the same long battery life, thin profile and robust casing.
- Up to six simultaneous screen colours with e-ink: black, white, red, yellow, green, blue
- NFC & QR code support for mobile loyalty, product details, and personalised offers
- Programmable coloured LED flash lights for on-shelf promotions
- Product-image display for enhanced shopper decision-making
- Fast updates and a wide operating-temperature range
- Bespoke templates designed with you to meet your needs
Key Benefits for Retailers
- Dynamic pricing, promotions, and product details updated remotely in seconds
- Captivating in-store displays with vibrant colours, images and LED lights
- Major cuts in paper waste, shelf-management labour, and pricing errors
- NFC and QR code functionality to bridge physical and digital shopping experiences
- Seamless integration with existing EPoS
- Scalable deployments – from a single store pilot to multi-store national rollouts
“By combining eye-catching colours, interactive NFC/QR elements, and LED flash lights, we’re giving Irish retailers an unparalleled toolkit to drive sales and streamline operations,” said Alan Brown, Managing Director at DIGI. “With 3.2 million DIGI ESLs already live, our customers know the value of a proven, future-proof platform.”
Availability and Ordering
The new 4-colour and 6-colour ESL models are available now, alongside the 3-colour models and the 2-colour low temperature tags (browse here). To explore model configurations, arrange a demo, or to place an order, call +353 (0)1 295 4844 or drop us a message here. Our experts are adept at mixing and matching display sizes and colours to craft a bespoke solution for each unique store.
DIGI’s Heritage of Retail Innovation
From pioneering electronic, label-printing weighing scales in the 1980s to rolling out the country’s first Euro-currency ePOS in the 1990s, DIGI has continuously redefined efficiency in retailing. Today, with over 3.2 million ESL tags live across supermarkets, pharmacies, and specialty stores, DIGI cements its status as Ireland’s go-to partner for next-generation shelf-edge technology.